The Livermore, California-based Companies Share Commitment to Improving Consumers’ Physical and Environmental Health
LIVERMORE, Calif.- (September 27, 2018) -Vericool Inc., makers of Vericoolers®, the only recyclable and compostable line of coolers on the market, today announced their multi-year, multi-million dollar sustainable cooler partnership with fellow Bay Area company Proof Smart Food Inc., creators and shippers of the world’s only ketogenic frozen entrees, which are also available for purchase at California-based retail locations including Amazon.com, Save Mart Supermarkets (limited markets), Max Muscle, CrossFit and Nutrishop. When delivered directly to customers, Proof Smart Food ketogenic FITness meals are now available in environmentally-friendly Vericoolers.
Vericool offers a range of high-performing, cost-effective and environmentally-friendly coolers that can easily be placed in curbside recycling, and industrial or home compost. Choosing sustainable Vericoolers helps to prevent the landfill, ocean and waterway waste that comes with use of EPS (commonly referred to as Styrofoam®) coolers, which are difficult to recycle and take at least five centuries to decompose, according to experts.
“Healthy products delivered in environmentally-friendly coolers: that’s the thoughtful approach that Proof Smart Food has taken and it makes sense. Our health and the planet’s health go hand in hand,” said Darrell Jobe, founder and CEO of Vericool, Inc. “Proof Smart Food’s eco- and health-conscious customers benefit by having their ketogenic FITness meals delivered direct-to-door in environmentally friendly Vericoolers, which take the guesswork out of their diets while also benefiting the local environment.”
Livermore, California-based Proof Smart Food was founded in 2015 with the primary goal of battling obesity and diabetes. Proof Smart Food’s KETO FITness meals help customers to increase their daily protein intake by 100 grams while decreasing their daily sugar intake by the same amount. Proof Smart Food’s KETO FITness Meals, which are backed by 40 years of nutrition knowledge, have USDA-supervised production and a USDA-approved label. By taking a food science-based approach to ketogenic frozen entrees, which are designed to increase energy and to control body weight, Proof Smart Food helps health-conscious consumers to live the lifestyle they desire, free of a restrictive diet.
“As a top amateur bodybuilder, I know firsthand that achieving the optimum body weight is a direct result of subtle lifestyle changes that are acceptable and not excessive,” said William Hogarty, CEO and Founder of Proof Smart Food. “With that in mind, we created KETO FITness meals that are ketogenic - in that they are under 5 net carbohydrates, they come with large, satisfying portions, and are high in natural fiber, which is lacking in today’s diet. Proof Smart Food cares deeply about promoting healthy lifestyles, which is why we partnered with Vericool Inc., which has helped us to boost our sustainability profile as a company working to better our communities.”
In addition to the growing direct-to-customer meal kit and food subscription industry, Vericoolers can be used for any industry requiring temperature-controlled containers. Vericool qualifies packaging to stringent client and industry standards to ensure that all products stay cold from packaging to receipt.
About Vericool, Inc.
Based in Livermore, Calif., Vericool delivers sustainable packaging that protects products, people and the planet. Made from renewable and post-consumer materials and compostable insulation that meet US ASTM D6400 and home compost standard, Vericoolers® are the safest replacement for EPS (commonly referred to as Styrofoam®). Patented and patent-pending Vericoolers are cost-effective and reliable, ensuring that food, medicines and other temperature sensitive products stay cool from packaging to receipt. Customizable and high-performing, Vericoolers can perform to customer-defined ASTM and ISTA standards. Vericool is all about delivering second chances for people and companies to do the right thing for the planet. Those that get it—Vericooler it.
About Proof Smart Food Inc.:
Founded in 2015 and based in Livermore, California, Proof Smart Food’s mission is to make impactful change with the number one problem in US: obesity and obesity-related diseases by introducing diabetic- and fitness-friendly foods with environmentally-friendly packaging. Diabetes and high blood pressure account for over 600,000 deaths per month in the United States, along with other diseases tied to sugar consumption. Proof Smart Food’s healthy, frozen entrees are ketogenic, meaning that they are high-protein and very low-carb. Are you looking to lose weight or get healthier? By lowering sugar intake without a strict and limiting ‘diet,’ Proof Smart Food’s frozen entrees are a delicious, fitness-friendly, and health-conscious alternative to unhealthy packaged meals with high salt and high sugar contents.
Andy Beck, 202-587-5634