"Fighting obesity one meal at a time"

Our mission is to make a profound effect with the number one problem in US History one person at a time by creating KETO Fitness Friendly foods that have straight forward simple easy to read packaging that taste amazing.  About 12 years ago, fat was given a bad rap; and sugar levels doubled in this country.  75% of the adult population is challenged and sadly over 35% of our children are met with some form of weight challenge, many of them obese. 

Our goal is to exchange 100 grams of sugar/carbohydrates for 100 grams of protein without knowing it (sacrifice or hunger)

Our goal is to help people increase protein intake daily by 100 grams, decrease sugar by that same amount which is a result of increased energy, the bodyweight they desire (be in control); and live a lifestyle they desire free of a diet.  See, diets do not work!  Most diets may work for a period and once off the diet, gain more weight than when they started in the first place.  Our desire is to create a lifelong lifestyle full of great tasting foods, comfort foods, and a life free of food guilt.

Physiologically, what happens when we eat sugar?

Annual sugar consumption has increased from 4 pounds in 1770, to 18 pounds in 1800, to 90 pounds in 1900, to 168 pounds in 2012. We did not evolve to handle this sugar load.

Pancreas AND brain recognize sugar (or sweet taste)

Insulin response in proportion to the glycemic index

Insulin drives calories into storage in the liver, muscles, and fat (if the liver and muscles are "full" storage is to fat)

Insulin resistance with increased sugar intake (especially HFCS) eventually leading to Type 2 (and 3) diabetes

Obesity increased significantly after the low-fat dietary guidelines were issued

Most common diabetes complications:

Kidney disease

Eye disease including blindness




Sexual dysfunction

Complications in pregnancy


 We currently offer:

 Fitness Meals!  Frozen Gourmet Low Carb Protein Meals With Crane Asada and Chicken with Lemon Capers 32g Protein, 5 Carbs, reduced-sodium that tastes amazing.

Very large portions, 11oz! (about 2X the size of any other meal) You will not be hungry after!

Flash Frozen (frozen within 2 days of harvest, about 6-10 sooner than "fresh") which locks in more nutrition.

Very large portions, 11oz! (about 2X the size of any other meal) You will not be hungry after!

Flash Frozen (frozen within 2 days of harvest, about 6-10 sooner than "fresh") which locks in more nutrition.

VitaCookie 4g Protein 3 net carbs 6 multi Vitamins in every cookie!

By implementing these products in one's daily diet, one can increase protein by over 100 grams a day and not know it. Eat our food for morning, daytime, and snacks! Enjoy a sensible dinner and experience great results even if exercise is not in the picture.  Gym and exercise are a good thing, yet a high protein lifestyle is a great start.  We have many examples of people adopting this lifestyle, getting great results of weight loss (and the increased energy that goes with it); and feeling amazed at how much they actually eat. Starving and diets are counterproductive, they do not work!  You will be full, satisfied; and feeling guilt-free of comfort eating! All this without the highs and lows of a high sugar diet!


For the purpose of definition, a diet is time that calories consumed are reduced below calories burned.  To say that diets do not work is in fact not accurate.  Calories that are consumed are less than calories burned, weight loss will occur.  It does not matter much which diet (this can be argued endlessly though) or which combination of foods (this too can be argued). 

To say that it is hard to impossible to stay on a diet where the person feels a high level of sacrifice or hunger, that is accurate.  This is where the Yo/Yo effect comes in. The weight loss achieved will be gained back than the weight gained in the first place.

Our goal is to provide a viable and acceptable lifestyle where once the weight desired is obtained, the weight can be kept off using a high protein diet.  This is the balance between sacrifice and reward, keeping blood sugar levels stable.  If the weight is kept off, then one will experience a much higher level of energy and desire to be active which helps the cause of burning calories while not starving or suffering.

In the end, it is about subtle lifestyle changes that are acceptable and not too excessive.  It is about what works for everyone.

 Meal Prep vs FITness Meals

FITness Meals were created by a top amateur bodybuilder (won 12 of 15 contests he entered, body fat below 5% each time) and a world-class chef that resulted in the world best nutrition in minutes. It is really simple if you want to reduce your weight, reduce your carbohydrates.  With today's busy lifestyle who has time to think about what to eat, cook long meals and worry about labels, etc.  We have taken all the guesswork out and truly made the world’s first healthy fast food.   FITness meals are KETO as they are under 5 net carbs.  These are large meals that are very satisfying.  They are high in natural fiber which is lacking in today's diet. There are a lot of meal prep companies out there, frankly, there is NO comparison. FITness Meals have USDA supervised production and USDA approved label and backed by 40 years of nutrition knowledge.   To buy food without a label, frankly who knows what you are eating. It is also NOT legal to sell food in a retail establishment without a label if it was not made there.



William Hogarty is a highly successful entrepreneur, building many successful businesses including his latest, Keto FiTness Meals! William has won 12 of 15 bodybuilding titles and currently 8% body fat at 56 years old, referred to as the fit man in the US over 50! Proof Smart Food INC is truly William's passion. William plans to give his 30-year experience of nutrition and fitness to every person in the US as everyone is looking for a healthy easy way to experience energy and fitness never dreamed of before. William is a sought-after national speaker with a balanced lifestyle and how to survive personal tragedy that devastates most. William's drive and determination are second to none, yet he understands his weakness; and builds a team around him to compensate for such. He leads by example and believes in accountability as the foundation for a great life. William has sailed over 180,000 miles (six times around the world) on his own yachts as captain. William has a HUGE passion for his family who consists of his daughters Hailey 19, Rachel 17, and Briana 7. Fighting obesity, one meal at a time!
                                                        ROY HERMAN COO

Roy is VP of operations and Excels at building products, entering new sales channels, creating profitable growth, upgrading employee engagement, and improving quality at every opportunity. A consummate professional with innovative, strategic experience in the food industry. Leading companies and people to better performance. These skills have been earned working at all levels at a variety of disciplines within organizations. As a trusted confidant and senior management adviser, the skills of leadership, team building, collaboration, and cross-functional engagement have enabled superior results and positive relationships. Recent Accomplishments In: Business Strategy, Profitability Enhancement, Sales Improvement, Forecasting, Channel Diversification, Employee Engagement, Incentive-Based Management, ERP Implementation, BRC Certification for GFSI, Procurement Systems, Performance Analysis, KPI's, Contracts, Financial Reporting, Budgeting, Quality, and Labeling                                     

                                              JOHN MORTON CFO

John is a senior financial executive with 30+ years with high-profile, fast-growing private and publicly traded organizations including Primestream Corporation, The Experts, Inc., Ener1, Technisource, Inc., Advance Promotion Technologies, and Office Depot.  His career was anchored with a solid foundation with a B.S. degree in Accounting in undergraduate school and an MBA in Finance for his graduate studies. He is a CPA and not only has experience as a Chief Financial Officer; He has worked as an Operations Manager, short term COO and Executive VP for a Sales function for three months. John was critical executive management to the growth of new operations in 17 foreign countries.  Along with his duties as a CFO Operations Manager and COO, he has successfully executed mergers and acquisitions as a key strategic adviser and negotiator, in four different companies.                                                        




                                                  BRIAN SHERWOOD CMO


For almost 20 years I have worked in the nutrition industry in many capacities including retail sales, sales management and training, product formulation, operations management, and corporate wellness education. I am extremely passionate about helping people achieve health and change their lives.