THE TEAM

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William Hogarty

CEO/FOUNDER

William Hogarty is a highly successful entrepreneur, building many successful business’s including building and selling the 2nd largest mortgage company in the US and founder of a retail Bank. William has a degree in nutrition and marketing. William has won 12 of 15 bodybuilding titles and currently 10% body fat at 55 years old, referred to as the fit man in the US over 50! Proof Smart Food INC is truly William's passion. William plans to give his 30 year experience of nutrition and fitness to every person in the US as everyone is looking for a healthy easy way to experience energy and fitness never dreamed of before. William has mastered marketing using social media to 8,000,000 direct daily views, Constant Contact email campaigns with over 150,000 emails weekly. William is a sought after national speaker with a balanced lifestyle and how to survive personal tragedy that devastates most. William's drive and determination is second to none, yet understands his weakness; and builds a team around him to compensate for such. He leads by example and believes in accountability as the foundation to a great life. William loves building and developing properties, including the largest estate in Alameda County. William has sailed over 180,000 miles (six times around the world) on his own yachts as captain. William has a HUGE passion for his family whom consists of his wife Christy, daughters Hailey 19, Rachel 17, and Briana 7.His goal is the help the 20,000 people that will die today and every day due to sugar related disease (diabetes, cancer and heart disease) one person at a time! https://www.linkedin.com/in/william-hogarty-60ab703a

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Roy Herman

COO

Roy is VP of operations and Excels at building products, entering new sales channels, creating profitable growth, upgrading employee engagement and improving quality at every opportunity. A consummate professional with innovative, strategic experience in the food industry. Leading companies and people to better performance. These skills have been earned working at all levels at a variety of disciplines within organizations. As a trusted confidant and senior management adviser, the skills of leadership, team-building, collaboration and cross functional engagement have enabled superior results and positive relationships. Recent Accomplishments In: Business Strategy , Profitability Enhancement, Sales Improvement, Forecasting, Channel Diversification, Employee Engagement, Incentive Based Management, ERP Implementation, BRC Certification for GFSI, Procurement Systems, Performance Analysis, KPI’s, Contracts, Financial Reporting, Budgeting, Quality, and Labeling.

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John Morton

CFO

John is a senior financial executive with 30+ years with high-profile, fast growing private and publicly traded organizations including Primestream Corporation, The Experts, Inc., Ener1, Technisource, Inc., Advance Promotion Technologies and Office Depot. His career was anchored with a solid foundation with a B.S. degree in Accounting in undergraduate school and a MBA in Finance for his graduate studies. He is a CPA and not only has experience as a Chief Financial Officer; He has worked as an Operations Manager, short term COO and Executive VP for a Sales function for three months. John was critical executive management to the growth of new operations in 17 foreign countries. Along with his duties as a CFO Operations Manager and COO, he has successfully executed mergers and acquisitions as a key strategic adviser and negotiator, in four different companies.

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Brian Sherwood

CMO

For almost 20 years I've worked in the nutrition industry in many capacities including retail sales, sales management and training, product formulation, operations management, and corporate wellness education. I am very passionate about helping people achieve health and change their lives.